Ghasem Zarei; Hafez Zarei
Abstract
Introduction: Today, worldwide tourism is of great importance to countries, and health tourism is one of the new and developing types of tourism in the world. Due to the importance of wellness tourism, this study aimed at identifying the major factors associated with the length of stay of wellness tourists ...
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Introduction: Today, worldwide tourism is of great importance to countries, and health tourism is one of the new and developing types of tourism in the world. Due to the importance of wellness tourism, this study aimed at identifying the major factors associated with the length of stay of wellness tourists in Sarein, Iran.Methods: The study was applied in terms of purpose and exploratory in nature, and qualitative in terms of approach. In this study, data from interviews with 19 people including tourism experts and wellness tourists of Sarein were analyzed using the content analysis method.Results: In data analysis, 56 basic codes were extracted from all interviews, and finally these concepts, were categorized into eight groups of personal and demographic, psychological, cost, psychological, hygienic and health, diversity of tourism services, tourism acceptance capacity, quality of service, and infrastructure capabilities and facilities of the destination.Conclusion: Based on the results, organizations related to Sarein tourism should consider the factors identified in this study to increase the length of stay of wellness tourists.
